📌 1. What is the link between bookkeeping and CAS?
The Strategic Buyer Customer (SAC) expects a clear, reliable and proactive service. Good bookkeeping enables you to :

✅ a) Better understand your CAS
Analyze profitability by customer, segment, channel, etc.

Identify your most loyal, profitable and costly customers.

Identify which products or services work best with your CAS.

✅ b) Adapt your prices and offers
Well-kept accounts reveal your real margins.

This enables you to build a tailor-made, profitable offer for your CAS.

✅ c) Build trust with your strategic customers
Rigorous financial management positions you as solid and professional.

This reassures demanding customers, particularly in B2B or long-term services.

🚀 2. Why automate bookkeeping?
⏱️ Saves time
Less manual data entry = more time to create customer value.

⚙️ Fewer errors
Automation reduces oversights, duplicates, inconsistencies.

📈 Better real-time financial vision
You can manage your business more effectively: break-even point, cash flow, customer performance, etc.

💬 Better communication with your accountant or CFO
Clean, up-to-date data facilitates exchanges and decision-making.